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At what age do we realise that we don't need to get everything from the supermarket?

Once you experience fresh, local produce, there’s no going back. The butcher, the greengrocer, the cheesemonger, the farm shop—each visit is a discovery, a connection, a taste of real food. You’ll find yourself skipping the supermarket without a second thought. 

Let’s teach our kids to start now. Show them the joy of picking the perfect cut, the freshest fruit, the best catch of the day.

Let them grow up knowing food isn’t just about convenience—it’s about quality, community, and a richer way to live.